The maxim that "good things come in small packages" is ringing true at supermarket checkouts as retailers report more impulse sales of prepaid phone cards. Key components contributing to greater sell-through in supermarkets are packaging and display. This is especially the case now that advanced technology in point-of-sale card activation can overcome the security issue that has hampered prepaid card sales at retail. The consensus among retailers and suppliers polled by SN is that growth ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.