The maxim that "good things come in small packages" is ringing true at supermarket checkouts as retailers report more impulse sales of prepaid phone cards. Key components contributing to greater sell-through in supermarkets are packaging and display. This is especially the case now that advanced technology in point-of-sale card activation can overcome the security issue that has hampered prepaid card sales at retail. The consensus among retailers and suppliers polled by SN is that growth ...

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