Retailers look to holiday sales of previously viewed tapes to bolster their sell-through profits. Shoppers can expect to see this year's fourth-quarter theatrical hits, such as "Casper," "Batman Forever" and "The Santa Clause," merchandised as previously viewed as well as new releases in sell-through sections at some chains. One reason is better margins, said Brad Kugler, president of Distribution Video, Clearwater, Fla., a wholesale distributor of new and previously viewed tapes. "The ...

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