SCHENECTADY, N.Y. — Price Chopper Supermarkets' new Price Chopper/Newman's Own-brand cereal will be a permanent store offering, and may be extended into additional flavors. “We plan to offer this on an everyday basis,” Regina Tator, Price Chopper's director of corporate brands, told SN. Officially launched Jan. 7, the cereal comes in two flavors: cranberry macadamia nut and blueberry pecan cluster. Both are all-natural and trans fat-free, and sell for $3.49 each for a 15-ounce box, or ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.