SCHENECTADY, N.Y. -- Soy milk, tortilla chips and frozen veggie burgers are the first items to roll out in a new private-label organic line at Price Chopper Supermarkets here. About 20 products are slated to be available by the end of the year, Regina Tator, the chain's private-label category manager, told SN. Peanut butter, cereal, salsa, ketchup and pasta could be among them, Tator said. "We saw the [organic] category growing, and decided there was opportunity for us to get involved," ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.