SCHENECTADY, N.Y. -- Price Chopper here is trying to increase awareness of its home-meal replacement offerings through a combination of traditional circulars and its web site home page. and ready-to-eat entrees and side dishes. The chain also promotes quick service for meal customers, a factor considered key to successful meals marketing by most industry analysts. In a January circular, Price Chopper promised to open one register exclusively for ready-meal purchases made from 4 p.m. to 7 ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.