KANSAS CITY, KAN. -- Price Chopper stores in the Kansas City area are pinning the autumn promotion of their expanded meals program on the power of the Kansas City Chiefs football team. Tied to the Chiefs with heavy radio, TV, in-store and circular advertising, the "Hungry Like a Wolf" campaign introduces the stores' large sized "Wolfpak Feasts," and also features the single-serve "Wolfpak Value Meals." The Wolfpak Feast is new for the Price Chopper store group. "We tested the Feast concept ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.