Loyalty marketing programs targeted at young mothers and families are nothing new for supermarket retailers. What's rare, however, are card-based efforts designed to reach another demographic: senior citizens. Yet that's exactly what Price Chopper Supermarkets, Schenectady, N.Y., is doing. Recognizing the importance of adults age 60 and over, the chain has launched the Senior AdvantEdge Network, a new loyalty initiative designed exclusively for seniors in the Albany, N.Y., area. In ...

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