SCHENECTADY, N.Y. -- The greeting card section at Price Chopper Supermarkets' Eastern Parkway store here demands consumer attention. And that is specifically what the chain had hoped for, said Robert Hunt, director of general merchandise at the 85-store chain. Working with Gibson Greetings, Cincinnati, Price Chopper's greeting card section has the depth and color of a small-sized card store but thrives on the synergy unique to its supermarket environment. "We try to position the greeting ...

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