MOBILE, Ala. -- Delchamps' new president, Richard La Trace, is putting his focus on price aggressiveness and efficiency as he moves to improve financial results. In an interview with SN last week, just a week after joining Delchamps here, La Trace said he intends to set a strong leadership example by attempting to improve everything from marketing to employee morale. "We have to ask ourselves if we're doing the best we can in all areas to ensure an even playing field with competition and, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.