Minimum advertising pricing, or MAP, is a well-intentioned policy designed to provide some price stability in the sell-through market, but it really isn't doing much good, according to participants at SN's video roundtable. The MAP is the lowest price at which retailers can advertise videos and still receive co-op reimbursements. While some said it has helped stem the tide of lowball pricing -- at least in advertising -- others said it has had little effect at all. "MAP has had an adverse ...
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