STAMFORD, Conn. -- Priceline.com here plans to bring its "name your own price" Internet strategy to the grocery arena on Nov. 1, in a move that participating retailers hope will boost store traffic and market-basket size. However, some industry observers are skeptical that the strategy used for selling discount airline tickets can generate the same kind of enthusiasm among consumers, when the reward is a few cents off a can of peas. But as the on-line grocery arena becomes more crowded, ...
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