As category captains, manufacturers have expanded their relationships with retailers by taking on the role of trusted advisers in all these areas. Until now, pricing has been conspicuously absent from that list. Supermarket pricing, sometimes referred to as a "black art," has traditionally involved a combination of standard markups, pricing to the competition and intuition. Retailers do a heroic job, but with thousands of items to price in multiple price zones, it has been impossible to set ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.