CINCINNATI -- One of the most popular over-the-counter switch products of all time is currently in short supply. Demand for heartburn medication Prilosec OTC, which was launched last fall with a $100 million marketing campaign, has outstripped supply. The product is now being doled out to retailers on a "managed inventory" basis, said Procter & Gamble spokesman Steve Sholtes here, confirming reports by retailers. The shortage is national and across all retail channels. "The essence is ...
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