Candy is no blockbuster when it comes to private label in supermarkets, but retail brands are a fixture in a few categories. logged $32.3 million in sales and held 5.3% of the category for the 52 weeks ended March 12, 1994, according to data from Nielsen North America, Chicago. Other categories in which store brands hold a stake include marshmallows, with 35.5% of dollar volume in the category, and lollipops, with an 8% share. The presence of private-label candy in mass merchandise chains ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.