HODGKINS, Ill. -- Certified Grocers Midwest is giving its health and beauty care section a private-label makeover. The wholesaler is introducing 70 items of Shurfine private label from Shurfine Central Corp., Northlake, Ill. Shurfine will be rolled out to 150 of the cooperative wholesaler's 260-member stores. "We're getting back into a store brand to offer value-added HBC products to consumers," said Chuck Witt, Certified's director of general merchandise and HBC. The private label fills ...
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