INDIANAPOLIS -- Private-label branding has evolved into a marketing tool that -- when employed in the bakery -- can both seal loyalty and pull customers into the store more often, retailers say. In this era of chain mergers when retailers are seeking a point of differentiation, bread or cakes can be the pivotal ingredient in building a name for themselves -- but the products must be given a special identity and marketed well, they said. "Not all of our private-label products are unique in ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.