Natural food chains may charge a premium for many of the unique brands in their supermarkets, but they also carry private-label products at sharply lower prices. Through price checks at these stores, SN's undercover shopper found that private-label products cost much less than name brands on a percentage basis than in mainstream stores (see related story on Page 31). At Whole Foods Market at 50 W. Huron, Chicago, store brands on average were priced 36% lower than other comparable products. ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.