Tony the Tiger, Toucan Sam and Snap, Crackle and Pop can be seen in plenty of places other than cereal boxes these days. As the Kellogg Co. moves full speed ahead with an aggressive brand-licensing program, the popular characters are showing up on everything from cereal bowls and children's snacks to greeting cards and even a NASCAR car. Kellogg is so committed to licensing that it's even layering into the program some of its newly acquired Keebler brands and characters, like Ernie the ...

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