MELROSE PARK, Ill. (FNS) -- A private-label initiative for both hot and packaged soups in the deli department has led to a huge sales jump in the category for Jewel-Osco stores in the Midwest. "Our entire soup business has increased 600%," said Karen Ramos, a spokeswoman for the chain, following the adoption of the deli department's Chef's Kitchen private label for the products, plus new varieties and additional promotional activity. Jewel deli departments have had a hot soup program for ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.