Beverage manufacturers have burst forth with a wave of innovation in recent months, from line extensions to package redesigns, but many retailers have yet to make a splash with store-brand thirst quenchers. While some beverage categories lend themselves more to private-label success than others, all are equally ripe with opportunity, according to industry reports. "Store-Brand Drinks, U.S., October 2003," a study released earlier this month by Mintel International suggests that one factor ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.