NEWARK, Del. -- The Produce Man -- a man-like animated character constructed of different produce items who is the star of 5 a Day public service announcements -- can help supermarkets sell more produce, according to the results of a market test released by the Produce for Better Health Foundation here. test is that the Produce Man character as paid advertising had a direct, measurable impact on produce sales," said Robb Enright, manager of public relations for the PBH. "Through this test, ...
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