The roadside produce stand is back -- but these days, it is looking less like it rolled off of a farmer's pickup truck, and more like a savvy category killer. A breed of specialized food retailer that focuses closely, if not exclusively, on very fresh fruits and vegetables, is making its mark in major markets across the country, both in traditional agricultural areas and in the heart of some important urban markets. While Harry's Farmers Market, Roswell, Ga., and the other massive farmer's ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.