Mr. Coffee's Birthday Bash . Coffee is celebrating its 30th birthday and a major brand repositioning with MTV host Carson Daly and U.S. Olympic snowboarder Chris Klug. The Sunbeam Products brand is seeking to reach a younger audience of 36- to 45-year-olds, while maintaining its existing customer base. The campaign will include print ads, a sweepstakes, radio promotions, in-store promotions, a mall tour and personal appearances by Daly and Klug. "Coffee, like music and sports, is an ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.