Dove's New Lineup ove is moving into the hair care category with the biggest launch in hair care history, according to Unilever here. The company is backing its new Dove line of 13 shampoos and conditioners for under- and over-moisturized hair with more than $100 million in marketing support. This includes television and magazine advertising, freestanding inserts and 90 million free samples. The new hair care products combine more than 15 Weightless Moisturizers that allow just the right ...
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