WHAT A HULK CITY, Calif. -- Universal Pictures here will release a DVD marketing program on June 3 to support "The Incredible Hulk: Original Television Premiere." The release is timed to get fans pumped for the new Hulk movie release in theaters on June 20. The DVD will include a free movie mail-in rebate, good only when accompanied by a ticket stub from the new film. A national media campaign will be used on behalf of the DVD that will include television, radio and Internet advertising. ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.