Super Trident S, N.J. -- Trident here will debut its first Super Bowl advertisement on Jan. 26 on the ABC Network. The 15-second spot, entitled "Squirrel," will air during the second quarter of Super Bowl XXXVII. Based on Trident's "four out of five dentists" claim, the spot centers around speculation of what happened to the "fifth dentist." "The Super Bowl provides a perfect venue to reach a broad audience with a commercial that we know is very memorable and enjoyable," said Tom McPartlin, ...
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