C. - One With Nature here is introducing a high-content shea butter soap with the therapeutic benefits of Dead Sea minerals. The brand has formulated an exclusive saponification process yielding a shea butter content of 20% where most other shea butter soaps have 5% or less. One With Nature's Dead Sea mineral bar soaps are the first available with naturally derived scents and colors, with 16 varieties including Rose Petal, Lemon Verbena, Honey Almond, Coco-Walnut, Orange Blossom, Bing Cherry, Olive Oil, Dead Sea Mud, Dead Sea Salt, new Shea Butter and others. The soaps are available at select natural food, specialty and grocery stores at a suggested retail price of $3.79 per 7-ounce bar.
BETHEL, Conn. - Duracell here unveiled a 30-second "Trusted Everywhere" commercial featuring penguins of the Antarctic Ocean shot through the lens of a National Geographic Crittercam. The Crittercam allows scientists to study the ecology and behavior of wild animals without interference by an on-site human observer and captures the penguins in their natural habitat for the commercial. Duracell batteries power the Crittercam. The new spot is the 10th in Duracell's four-year "Trusted Everywhere" campaign.
MANSFIELD, Ohio - Atlas Books here has released "Consumer Driven Health Care," an explanation of America's new model for health care delivery based on consumers directing their own health care dollars to the most efficient and effective treatment options. This book - by "From Mind to Market" and "Brands That Rock" author Roger D. Blackwell, along with author Thomas E. Williams Jr. - explains what is happening with health care moving to drug stores, supermarkets and department stores. Support includes advertising online and in trade publications. Available in paperback, copies can be ordered through Wal-Mart.com, Amazon.com, Books-A-Million and Barnes & Noble at a suggested retail price of $11.50.