'B' IS FOR BARNEY - "B" is for Barney this summer as the popular purple dinosaur stars in his newest direct-to-video title, "Barney: Now I Know My ABCs." The launch will be supported by a consumer sweepstakes that runs through the end of July. Ten grand-prize winners will get a scholarship to Kindermusik children's development classes. The sweepstakes will be promoted via Barney video and audio inserts, on-sleeve stickers and online. Awareness for the release itself will be driven by cross ...
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