THE CAT CAME BACK Calif. -- Universal Studios Home Video here will release "Dr. Seuss' The Cat in The Hat" on March 16, accompanied by an extensive marketing and promotional program. Procter & Gamble, Cincinnati, will co-market the movie with its "Good Clean Fun" national program. The program includes the Dawn, Swiffer, Cascade, Febreze and Mr. Clean brands supported by a national ad, a coupon for $2 off the purchase of the title, and an on-pack program. The Hain Celestial Group, ...
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