DAY BY DAY PART nn. - Male consumers now have a variety of shower gels to choose from - one for each part of their day. The Axe line from Unilever here has introduced four new gels: Snake Peel Shower Scrub, which "cleans away dirt, dry skin and any lingering 'guilt or shame'"; Re-load Shower Gel, to "give guys a way to recharge"; Recovery Shower Gel, to "clear the cobwebs after a night of partying"; and Groove Shower Gel, to "get guys pumped to go out." "The fantastic target audience, boys ...
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