GOOD VIBRATIONS illette Co. here unveiled its newest weapon in the escalating razor wars earlier this month, and announced plans to support the launch with a substantial national marketing push. Advancing its Mach3 line, the company introduced the M3Power, a vibrating, battery-powered refillable razor. It will be available in supermarkets and other stores in May, when it will be supported by national advertising. Leading up to the launch, Gillette will initiate a new focus on emotional ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.