GOOD VIBRATIONS illette Co. here unveiled its newest weapon in the escalating razor wars earlier this month, and announced plans to support the launch with a substantial national marketing push. Advancing its Mach3 line, the company introduced the M3Power, a vibrating, battery-powered refillable razor. It will be available in supermarkets and other stores in May, when it will be supported by national advertising. Leading up to the launch, Gillette will initiate a new focus on emotional ...
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