TY, Calif. - Garfield visits the U.K. and ends up lasagna-loving royalty in the new DVD, "Garfield: A Tail of Two Kitties," debuting Oct. 10 from Fox Home Entertainment here. Bill Murray returns as the voice of the famous feline in this follow-up to 2004's "Garfield: The Movie." Priced at $29.98, the DVD comes with an exclusive Garfield comic strip, a Garfield maze game and bonus features including "Drawing with Jim Davis," where Garfield's creator shares his sketches of the characters. Fox Home Entertainment will support the release with a publicity campaign targeting Garfield fans via national television advertising, online outreach and a variety of marketing programs.
UNIONDALE, N.Y. - Plump lips are getting some color with pink, mocha and blush shades of Lip Inflation plumping treatment from Sally Hansen here. Influenced by celebrity perfection, the product was designed to emphasize consumers' assets, namely their lips. Meant to deliver the fullness of a surgically enhanced pout, without the pain, each shade is priced at $5.95. For this holiday season, Lip Inflation will be available in a kit with 12 mini-tubes that include best-selling as well as exclusive new shades for $9.99. The product will be advertised nationally in fashion, beauty and women's service magazines.
DALLAS - Diapers are going designer with Huggies Supreme Gentle Care and Huggies Supreme Natural Fit diapers. The new diapers from Kimberly-Clark here provide customized comfort to meet babies' changing needs, and will replace the current line of Huggies Supreme diapers. Huggies Supreme Gentle Care diapers offer new soft materials called Cuddleweave to provide a feeling that is gentle for newborn babies. Huggies Supreme Natural Fit diapers introduce Hugflex, an hourglass shape so the diaper feels more natural to older babies. The product launch is being supported by a multimillion-dollar advertising and consumer promotion campaign that includes print, television and online advertising, direct mail and freestanding inserts, sampling, in-store merchandising displays and a national Disney promotion running September-November.
This chart, tailored for the supermarket video market, is based on information taken from more than 1,000 supermarket rental locations serviced by Ingram Entertainment, La Vergne, Tenn.