Mean Teens D, Calif. -- Teen angst hits new heights for the back-to-school season this year. Paramount Home Entertainment here will release a special-edition DVD of "Mean Girls," starring Lindsay Lohan and Tina Fey, supported by a national advertising campaign. The campaign includes television advertising, print advertising in popular teen magazines, radio promotions, mall-based outdoor marketing during the back-to-school shopping period, and online advertisements. The pre-book date for the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.