ALE, Calif. -- DreamWorks Home Entertainment here is joining with Advanced Micro Devices, Sunnyvale, Calif., in the video release of the $440 million-plus box office hit "Madagascar." The release will include extras such as over 100 interactive games and commentaries from the filmmakers and characters. The DVD also includes a music video of "I Like to Move It, Move It" featuring the characters. To support the release, DreamWorks has teamed up with Betty Crocker, Applebee's, Kid Cuisine and Chef Boyardee, along with other partners, for five months of promotion, including mail-in rebates, beginning in October. Advanced Micro Device's advertising efforts include inserts in PC products and a contest for a chance to win a trip to Madagascar. Retail-level marketing includes in-store displays with a sound chip playing the featured song, "I Like to Move It, Move It."
CINCINNATI -- Procter & Gamble, the company behind the original Dawn dishwashing liquid, has released another menace to greasy dishes. Dawn Direct Foam, which uses microemulsion technology to absorb grease, provides efficiency with a small amount of product. One pump can wash an entire sinkload of dirty dishes, the company said. Consumers can choose from Fresh Rapids, Citrus Kick and Lime Surge scents. Dawn Direct Foam's comprehensive marketing strategies include television opportunities, print advertising, freestanding coupon inserts and online marketing.
OAKVILLE, ONTARIO -- Consumers will be shaking their way to beautiful hair with Ojon Hair Care's Revitalizing Mist, a "shake to activate" leave-in conditioner that contains palm nut oil for moisturizing and protecting all hair types. This nourishing oil is a product of the Ojon tree, which is found only in the rainforest of the Mosquitia area of Central America. The company reported that the Miskito Indians, natives of this tropical region, are known as the "people of beautiful hair." A portion of all profits from this product, which retails at $26 goes to the Miskito Indian tribes to aid in the protection of their indigenous lifestyle and of the rainforests in the area.