As the summer months approach and beer promotions get under way, retailers should continue to hone in more on consumer shopping trends in order to clean up the beer aisle, maximize profits and weed out brands that perform poorly, industry insiders told SN. While the category is dominated by three major brands -- Miller, Budweiser and Coors -- the abundance of specialty and imported varieties has left some retailers in a quandary over what to do in terms of shelf presentation, and the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.