MINNEAPOLIS -- Progresso Foods, now part of Pillsbury Co. here, turned to account-specific 30:30 radio spots to promote its 100% white meat chicken soup in the New York metropolitan market. The program that took place last month was similar to one Pillsbury ran recently for Green Giant. Both involved radio, television, freestanding inserts, in-store marketing and sweepstakes. Among retailers participating were Pathmark, Foodtown, C-Town, ShopRite, Grand Union, Met Food and A&P. The ...
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