The picture of kids' cereal sales couldn't be brighter this summer, thanks to hot movie tie-ins and in-store promotions. Chains are benefiting from manufacturer programs that tie in with "The Lost World," a sequel to "Jurassic Park," and "Batman and Robin," which follows three other "Batman" movies. Provigo, a Montreal, Canada-based chain with 165 stores in Quebec, and 105 Loeb stores in Ontario, has had strong success with General Mills' huge promotion campaign for "The Lost World." ...
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