Supermarkets have become a promising growth venue for prepaid phone-card suppliers as they attempt to burst out of an over-reliance on convenience stores and gas stations. But the effort to make supermarkets a mainstream venue for phone cards is testing the marketing and merchandising mettle of what is still a young industry, and the companies admit that the food-market environment presents some formidable obstacles to their success. "The prepaid phone card is slowly but surely becoming a ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.