In the perfect world of WH's first-ever online survey regarding whole health, traditional supermarkets would stock more health-oriented perishables, snack foods and supplements. They would enjoy higher profits because management had been inspired by consumer demand for these types of products, and made room for them on the shelf and in the case. Alas, the reality is much different: A significant majority of respondents from all classes of trade believe that, while mainstream operators stand ...
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