ANNAPOLIS, Md. -- A survey that appeared in USA Today indicated that the National Promoflor Council's floral promotion campaign is reaching consumers. A report on the survey released earlier this month said a majority of consumers liked the council's spokescharacter Buzz the Bee, and also liked the commercials in which Buzz encourages increased purchases of fresh flowers. The survey was conducted by the Harris Ad Track Research Service for USA Today, and the results appeared in the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.