Consumers are so price-conscious that 54% said they don't mind when retailers track their loyalty-card purchases if it means they'll get a discount, according to a new survey conducted by SN and Experian, an information company based in Costa Mesa, Calif. The 2003 Survey of Manufacturer Promotional Practices, based on an online poll of 100 primary household shoppers, also revealed that 43% of those surveyed said they like it when they are automatically entered in a contest or sweepstakes ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.