ORLANDO, Fla. -- Effective promotions not only boost sales, but also get customers and employees more involved in their stores, said speakers at the Food Marketing Institute's Advertising & Marketing Executive Conference here. One such promotion is IGA's annual Country Jam in Eau Claire, Wis., in June, featuring big-name country singers, food samples and fund raising for the Special Olympics and other causes. Bozzuto's, a distributor based in Cheshire, Conn., wanted to launch a similar ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.