A fashion show isn't a typical promotion venue for the Procter & Gamble Co. Yet in today's highly competitive, consumer-oriented and overcrowded market, it represents the type of marketing strategy needed to stand out from the competition. "A fashion show is a great way to break through the clutter and show we are in tune with our consumers' needs," said Alexander Marichal, brand manager at P&G's Multicultural Business Development Organization, the San Juan, Puerto Rico-based ethnic ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.