A blast of supermarket Fourth of July campaigns are focusing on dry grocery promotional offers, seasonal displays and advertising. "Fourth of July is the biggest week of the year for us because of campers and people coming up from Florida to get away from the heat," explained Thomas Outlaw, vice president of grocery sales for Ingles Markets, Black Mountain, N.C. To reach its out-of-town shoppers, Ingles relies on newspaper, radio and TV advertising. The retailer also expands its usual ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.