DEPENDABLE DESIGN -- Kimberly Clark's Depend brand repositioned its adult incontinence product line this spring with newly designed packaging, dedicated advertising, retailer promotions and updated displays. The new brand target is "zoomers," baby boomers who lead active lives. The packages feature an updated green background color, simplified graphics, images of active baby boomers, an information band highlighting product features, and an easy-to-read product guide on the back panel. Two ...

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