Retailers are not passing go when it comes to the high stakes front-end these days. Instead, supermarkets are testing the impulse successes of more products in checklanes to see how they stack up against magazines. Publishers and distributors aren't alarmed yet, for the activity is so nascent they hesitate to call it a trend. Yet the signs are unmistakable that supermarkets want to merchandise what customers want on the last legs of their shopping trips, without giving up allowances that ...

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