CONSUMERS, LIKE FINICKY CHILDREN, often require some coaxing to try new foods. Demo stations, free coupons or similar intercepts are the primary tools retailers have traditionally used to break consumers from their routine purchase behaviors. That pattern is quickly changing as shoppers arrive at their favorite supermarket with greater concern for, and interest in, the foods and beverages they buy for themselves and their families. Consumers have become smarter and more proactive in seeking ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.