BURLINGAME, Calif. -- GP Publications here, publisher of Game Players Sega-Nintendo and several other high-circulation consumer electronics magazines, will introduce a special display rack in time for the holiday season to encourage cross-merchandising in retail outlets. Circulation director Maryanne Napoli said supermarkets account for 48% of the company's sales. "We are suggesting that [retailers] put in hot video game releases or game-playing accessories such as adaptors or control ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.