LAKELAND, Fla. -- Publix Super Markets here has broadened the reach of its seven-year-old baby club by creating a program for preschoolers. Publix Preschool Pals is a new club available for parents who have children aged two through four. Children graduate once they turn five. Parents receive a quarterly newsletter, coupons and e-mail. Two-year-old members receive an educational activity book, while three- and four-year-olds get a CD-ROM featuring games hosted by Publix's "Preschool Pals" ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.