PUYALLUP, Wash. -- Independent supermarket operator Puget Sound Marketing Co. here is hitting sooner with seasonal candy promotions as part of a strategy to take a more aggressive approach the category's sales.
"We've jumped on the bandwagon and started to promote seasonal candy earlier than we used to," said Moody Lauderdale, Puget's nonfood supervisor. "We used to wait longer, for example, about a week after one holiday ended, to put up displays for the next holiday. Now we'll put up our ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Click here to read the FAQ page if you have any questions (opens in a new window)
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.
Already registered? Log In